Digital Marketing Executive

Job details

Job description

Role / Duties:
- Website management of the Thermohouse Ireland and Thermohouse UK websites, including providing creative ideas for content marketing and website updates
- Search Engine Optimisation (SEO) - Optimise all website content and landing pages to drive high quality and relevant site traffic
- Keyword research e.g. MOZ
- Run effective digital marketing campaigns to increase brand awareness, engagement and lead generation
- Manage pay-per-click campaigns, including: AdWords, Facebook and LinkedIn
- Research and create interesting and appealing content for websites and social media such as blog articles, case studies and thought leadership pieces
- Automate email marketing utilising company CRM system
- Digital reporting providing website, email and social media KPI reports on a monthly basis using tools such as Google Analytics, Web Trends etc.
- Acquire insight in online marketing trends and ensure our corporate strategies match these trends

Academic Qualifications:
- Degree in Marketing is essential
- Post graduate/Diploma/Certificate in Digital Marketing preferred

Desired Skills:
- Skills and experience in creative content writing
- Analytical mindset and critical thinking

How to apply

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